Branding & Digital Marketing Services
QRM’s marketing team works with post-acute care providers to enhance census through effective branding and strategic marketing solutions.
Scope of Services:
Research & Marketing Analysis
• Competitive analysis
• User personas
• Outreach strategy
• Distinct brand identity
• Company voice & messaging
• Aesthetic guidelines & asset toolkit
• Website design & development
• Social networks & online community
• Search engine optimization
Print Collateral & Packaging
• Stationary design
• Marketing collateral
• Admission packet & referral resources
• Competitive position analysis
• Identify referral opportunities
• Hospital referral patterns
Support & Ongoing Maintenance
• Brand monitoring
• Website updates
• Content strategy
Our approach to branding is collaborating with you to build a strategy that engages the consumer, conveys your company’s value, and tells a memorable story that differentiates your business.
Through in-depth market research and census analysis, we develop a strong and effective brand voice. We help uncover communication opportunities to your audience, building both online and within your local community.
Where do you get your data?
Through our strategic partnerships with data leaders in the industry. We have access to real-time clinical data and hospital referral patterns in your market.
How can you help my facility stand out from the rest?
We can enhance your visual identity or provide a complete re-brand to ensure your facility is positioned well in your local market. Strategies include branding, improved online presence, website development and social engagement.
Will my site be search engine friendly?
Yes! We will optimize your site for search engine optimization (SEO), which is the practice of making sure your website is ranked high in search engine results.
Is a marketing & census development plan right for my business?
The pandemic has hit post-acute facilities particularly hard, impacting occupancy rates across the country. A positive brand voice with strategic messaging on specific market needs will build trust and address outstanding caregiver and potential residents concerns.