Mr. Chuck Gonzales is an experienced Chief Executive officer with over 34 years of experience in the health care industry with an emphasis in long-term care, assisted living, and ancillary service company development and operation. He has served in a wide variety of executive positions for both private and public companies. Mr. Gonzales specialized on reimbursement systems in the health care field and mergers and acquisition. He has developed an extensive network with key leaders in long-term care, including leading experts in finance and public policy. As a Certified Public Accountant (retired), he brings a unique understanding of the complex financial and regulatory healthcare environment.

Charles "Chuck" Gonzales

Austin, TX

  • President and CEO, Bristol Hospice, L.L.C. (July 2016 – September 2017)

  • Chairman, President, Chief Executive Officer, Peak Medical Corporation (January 1998 – Dec. 2005)

  • Horizon CMS Healthcare Corporation (August 1986 - March 1998)

  • National Director of Reimbursement - The Hillhaven Corporation (June 1984- September 1986)

Kenneth Adams, M.D.

Dallas, TX

Dr. Kenneth Adams is a Physician Executive with extensive healthcare experience and a longstanding track record of success in hands-on leadership, organizational management, federal lobbying and strategic long range planning. He has executive and clinical experience at both the local and national levels with the proven ability to identify road blocks and implement practical and innovative solutions. Dr. Adams is a published author and recognized speaker at national conventions within the healthcare industry.

  • Chief Executive Officer, VBHealth (February 2018 – Present)

  • System Vice President Post-Acute Services, Texas Health Resources (THR) (November 2014 – December 2016)

  • Chief Operating Officer, Skilled Rehab Specialists (2008 - October 2014)

  • Chief Medical Officer & Senior Vice President of Medical Affairs, RehabCare Group, Inc. (2005 - July 2008)

  • United States Olympic Center Physician (2006)

Betsy Hardy, RN

Denver, CO

Betsy Hardy, RN is an Executive Leader within the skilled nursing industry. Betsy is a sought-after certified DNS-CT master teacher, is an expert advisor and instructor with both AANAC and AADNS at the national level. Betsy’s expertise includes QAPI, Antipsychotic reduction, Survey and Regulatory expertise, Survey preparation, Care Planning and Legal Responsibilities of nursing. With years of long-term care DON and MDS experience, Betsy brings practical and sound solutions to her education, training and clinical practice. Betsy is passionate about PDPM returning thorough person-centered care back into nursing facilities and is dedicated to helping the industry continue its positive momentum for improvements in delivering the highest possible level of outcomes for our residents.




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4949 Westgrove Drive  |  Suite 200  |  Dallas, TX  |  75248



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